Digital creative agency Chunk has launched a brand new games label – Chunk Games – which will publish original and branded titles across all platforms – while the company’s existing digital services will continue under the newly created Chunk Digital brand.
Since 2001 Chunk has worked with some of the world’s largest brands to develop innovative and creative online projects – including games. Chunk Games will build on this experience, giving the company credible, dedicated presence within the rapidly evolving games and interactive entertainment markets.
Chunk Games will be developing and publishing games across all platforms, from the home consoles and handhelds through to mobile devices, smartphones and online games channels.
Donnie Kerrigan, Managing Director of Chunk Group, says, ““The whole notion of video games has changed over the last few years. Everyone is playing games now – and they’re playing them everywhere, on every possible device. That’s a massive worldwide audience and an amazing opportunity for developers, agencies and brands. However, you still need to know what makes a great game. Chunk Games’ whole focus centres on games, games that make people feel good. When you add this to Chunk’s experience and expertise in the wider digital markets, it gives us a huge advantage as the gaming sector grows.
“Working in the games sector needs a dedicated and expert presence. Chunk Games was created to make sure that as a developer and publisher we’re building the right content for the right platforms and making the utmost of all the new opportunities offered by the games world as it goes in all of these exciting new directions.”
The first two Chunk Games titles, created for iPhone/iPod will be announced in the near future, with a release date before the end of 2010.