Spending money and time on marketing is easy as pie. Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon says, “It’s easy to spend money marketing your restaurant. You can spend a lot of it fast. Spending it wisely is more difficult.”  The tactical approach has proved to be most successful. He explains, “Successful marketing …

Every restaurant needs a marketing plan. Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon provides five key rules for the new restaurant owner to help them get that plan started and says, “It all comes down to this:  Let them know you exist; Get your customers talking about you; Keep your messages short, clear, …

  Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon advises the new restaurant owner to remember marketing, stating, “If nobody knows about your restaurant, chances are you won’t have very many customers. Marketing your restaurant is a critical component of restaurant ownership and management.” “Eat Here!” blinking in neon atop a roadside diner is …

  The only bad ideas are the ones you don’t have. You need ideas, lots of dreams, plans, and visions. Write down all of your ideas. You can analyze them later. Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon says, “Spend three or four days considering all kinds of marketing concepts and ideas. You …

  In order to sell things, you usually have to buy things first. To run a restaurant, you need lots of stuff, from tomatoes to sugar to light bulbs. You probably aren’t going to be growing your own tomatoes, and chances are good that your neighbor won’t have a spare 2,000 cups of sugar for …

Standards of quality must be more than just words.  Product guarantees are important.  After determining product specifications, you must inform your vendors of your expectations of quality and then hold them to delivering at or above those standards.  During negotiation, your standards should not be negotiable.  Instead, the discussion should be about what the vendor …

Building the restaurant of your dreams requires a sound plan, but creating a business plan is not an easy task.  The best way to approach it is to write down everything you want to accomplish with your restaurant, then proceed from there.  Treat the business plan as a road map to your business.  Restaurant Consultant, …

Restaurant Consultant, Restaurant Expert Witness, and CEO, Howard Cannon, advises the would-be restaurant owner to write a detailed business plan; stating, “The journey from your wonderful and exciting restaurant idea to serving your first customer is a trek that requires commitment, stamina, willpower, and creativity.  It also requires a plan.  This journey can be one …

  Hereford, TX – Armed with a refreshed menu and new prototype design, Tampa-based Beef ‘O’ Brady’s, the 213-unit franchise of family sports pubs & restaurants best known for great food and the ties it builds with its communities, has identified Hereford as a key component to the company’s growth strategy in Texas.   Demographic …

Delray Beach, FL – The better burger segment has its first serious contender – a true force to be reckoned with in the $68 billion burger segment. Led by a trio of industry veterans with decades of five-star restaurant experience, BurgerFi, a sustainable, fast-casual concept focusing on gourmet, all-natural Angus beef burgers in a hip, …

Restaurant Expert Witness, Restaurant Consultant, and CEO, Howard Cannon advises the would-be restaurant owner to learn the business thoroughly, stating, “What you don’t know can hurt you. Every day that you don’t learn means that there is more you don’t know, and a lack of specific industry knowledge and/or a lack of general business knowledge …

America’s premium sub brand, Quiznos, has set its foot today in North India with the launch of its first outlet in Delhi. With this launch, the company has initiated its expansion plans of opening over 150 outlets across North and West India within the next five years. Quiznos has entered into a master franchise agreement …

Feb. 28: enjoy free pancakes and help Shriners Hospitals for Children. Tampa, FL, February 18, 2012 — On Feb. 28, The International House of Pancakes (IHOP) will celebrate National Pancake Day by offering guests a free short stack of buttermilk pancakes*. With every short stack of pancakes served, diners will be invited to make a …

  Thinking about starting a restaurant? Maybe you already have. When you think about business risks, what comes to mind? Perhaps you worry about being robbed, having a major fire, or having somebody slip and fall resulting in a serious personal injury lawsuit. Those things are all legitimate risks, but there are other more subtle …

Taylor, TX – Armed with a refreshed menu and new prototype design, Tampa-based Beef ‘O’ Brady’s, the 213-unit franchise of family sports pubs & restaurants best known for great food and the ties it builds with its communities, has identified Taylor as a key component to the company’s growth strategy in Texas.   Demographic research, …

Entrepreneur & Founder of Kogi, Mark Manguera Opens Snow Monkey Canoga Park, CA (January 3, 2012) – How do you become the godfather of a national trend? Ask Mark Manguera, the originator of the modern day food truck, Kogi BBQ. Now onto his next conquest, Manguera has teamed up with Richard Hong, CEO of the …

  Have a restaurant dream? Then you've got to have a strong management team. You may have all your ducks in a row, but the management team you put into place has the power to make or break your business. Somebody has to run the restaurant. Somebody has to manage the people. Somebody has to …

HOUSTON – Despite a weakened economy that has stalled growth for most businesses, Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen are defying recession-conservatism by implementing plans for further expansion throughout the south and supporting growth with advances in operations and marketing for the brand – sparking encouragement among current and potential franchisees.   …

  “There’s Plenty of Money to Start Your Restaurant,” says Howard Cannon, CEO of Restaurant Consultants of America So, how do you find it . . . Ok, you’ve got a great new restaurant concept, but do you have a plan? Have you put your dream in writing? Howard Cannon, CEO of Restaurant Consultants of …

Russo’s Coal-Fired Italian Kitchen is extending its footprint beyond Texas. The Houston-based authentic Italian concept recently signed three franchise agreements which will account for 28 restaurants throughout the Middle East including locations in Saudi Arabia, The United Arab Emirates, Bahrain and Qatar. With two restaurant concepts catering to upscale dining and fast-casual dining, the Russo’s …

December 06, 2011 – The Da Bruno Restaurants Group has laid on a magically exquisite New Year’s Eve Menu, for those who wish to celebrate New Year’s Eve 2011 at one of the best Restaurants in Marbella ( http://www.dabruno.com/en/index.php ). The 2011 New Year’s Eve Party Menu is available in Da Bruno Capobino and Da …

Hawthorne, CA – EagleRider, the world’s largest motorcycle rental and tour company, knows that after a long day on the road bikers build up quite an appetite and look for a motorcycle friendly establishment to fill up.  Our tour guides and customers have burned a lot the pavement of this great country and have some …

FOR IMMEDIATE RELEASE   Papouli’s Westpointe Now Open Fourth San Antonio-area location opens doors to public   December 5, 2011 – (San Antonio, TX) -   Papouli’s Greek Grill has announced the opening of its latest San Antonio location. Located at 8603 State Highway 151, Papouli’s Westpointe marks the restaurant chain’s fourth establishment in the San …

  HOUSTON – While more and more veterans returning home from long months of war are finding themselves in a country with narrowing opportunity, Russo’s New York Pizzeria is on a mission to make a difference. The company has announced its membership in the national VetFran Program and will immediately begin offering discounts to veterans …

Great news for both costumers and restaurant owners: Conceptic has launched eMenu touch screen for waiting areas. The unique product has been in the market for only two months, and can already be found in dozens of restaurants around the world who decided to expand the eMenu experience to the restaurant’s waiting area. Among the …

November 30, 2011 – This Christmas there is every reason to celebrate in style at the Da Bruno Italian Restaurants Marbella ( http://www.dabruno.com/en/index.php ), as there is a great selection of set menus for groups, with an excellent 5 course menu from as little as €22.00. Whether you are a resident in the area or …

FOR IMMEDIATE RELEASE   Angel Trees Program Sprouts at Papouli’s Greek Grill All three established restaurants will have donation trees available   Participation is open to the public Each store has around 30 angels per tree to benefit children in need Donations will be accepted until December 9th   November 29, 2011 (San Antonio, TX) …

New Delhi, November 24, 2011: After opening two outlets at the most happening locations in New Delhi, Amici Café has now launched Amici Pronto – a take away outlet that serves the authentic Italian gourmet food at Select City Walk, Saket, New Delhi. When it comes to authentic Italian food, Amici is the ultimate destination …

Marbella, Malaga ( your-story.org ) November 23, 2011 – For the sixth consecutive year, the family owned Marbella Italian Restaurants ( http://www.dabruno.com/en/index.php ) Group, Da Bruno, has been awarded a prize at the Marbella Awards. At the magnificent Awards Gala evening, held on 19th November 2011, it was revealed that Da Bruno Restaurants had won …

1001 Nights restaurant, the popular seafood restaurant NYC is offering Tasty Samsa (the meatball recipe) as a part of its takeout Brooklyn menu. It is among the best of restaurants in New York City to get authentic Middle Eastern food. The traditional Uzbek food is delectable and also counted as a very healthy food as …