Britons carrying 24 million stone in unwanted weight

New research from Europe’s leading online sports nutrition brand has revealed that Britons are carrying around 24 million stone in unwanted excess body weight collectively; the equivalent of 28,000 elephants, or 21,778 double decker buses.

Whilst a little excess weight can easily be ignored, new research from Europe’s leading online sports nutrition brand has revealed the huge amount of unwanted excess weight currently expanding Britain’s waistline.

A new study conducted by www.myprotein.com, Europe’s leading online sports nutrition brand, has found that Britons are collectively carrying around 24 million stone in unwanted excess weight; with the average Briton looking to lose ‘11 pounds’ in order to achieve what they would deem to be an ‘ideal weight.’

Myprotein.com polled 1, 721 members of the British public aged 18 and over; asking them questions surrounding diet and weight, given the popularity of starting new diet regimes at this time of year.

Respondents to the study were initially asked, “Do you feel as though you are carrying any unwanted, excess weight?” to which over three quarters, 77%, of respondents answered “yes.”

These respondents were then asked to stipulate how many pounds in excess weight they were carrying, based on the amount they would like to lose in order to achieve what they deemed to be an ‘ideal’ weight. When all responses were collected, the average amount in excess weight, as carried by respondents to the study, was ‘11 pounds.’

Bearing in mind the adult population of the United Kingdom (40 million), and the percentage of respondents to the study who claimed that they were carrying excess weight (77%) – this accumulates to a total of 24 million stone in excess weight, as carried collectively by members of the British public.

To put this in perspective, this weight is the equivalent of 28,000 Asian Elephants; or 21,778 double decker buses.
Respondents to the study were also asked questions surrounding their opinions towards diet and exercise. Two thirds, 67%, of those who took part in the study admitted that they had tried diets in order to lose weight in the past; however, just one in ten, 11%, of these admitted that they had seen ‘lasting results’ from their attempts.

48% of those who had tried a diet in the past admitted that they had lost weight as a result; however, of these, three quarters, 74%, admitted that they had put all the weight back on afterwards.

Mark Coxhead, head of marketing at myprotein.com, commented on the findings:

“New diet and exercise regimes are all the rage at this time of year, with well-intentioned New Year’s Resolutions usually acting as the driving force behind them. With this in mind, we wanted to look into how much weight the nation was looking to lose; and with the average desired weight loss being 11 pounds, this accumulated in a whopping 24 million stone in excess weight expanding Britain’s waistline.”

He continued:

“However popular diets may be, they are never a truly effective way to lose weight. The majority of those we polled who had tried a diet admitted to piling the weight back on afterwards, which inevitably will happen. Making small, lasting changes to your diet and fitness habits is the only way to lose weight in the long run; and the only way to keep the pounds off. Remember, small changes are the best way to make a lasting difference, so don’t believe the claims that a diet promises, as they rarely ever work.”

ENDS

LINK: http://www.myprotein.com

For more information please contact Emma Kent of 10 Yetis Public Relations Agency on 01452348211, or emmak@10yetis.co.uk.

About Myprotein.com

Myprotein is Europe’s leading online sports nutrition brand. Established in 2004 by Oliver Cookson, the company has expanded at an incredible rate, and was recently ranked 21st in the Sunday Times Fast-Track 100 list. With a number of awards behind it, including the CBI Growing Business of the Year 2007 and National Business Awards 2009 Regional Winner, Myprotein has firmly established itself as a market leader in the world of sports nutrition.

Buying in bulk, manufacturing in-house and selling direct online to consumers allows Myprotein to offer the lowest prices in Europe guaranteed. Using only the finest quality ingredients and the latest production processes (certified to ISO9001:2008 by SGS, a UKAS accredited company), ensures the finest product quality is maintained.

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