British Vacuum Cleaner Manufacturer Numatic Leaves Dyson for Dust, According To Genuine Shopper Reviews

March 6, 2009 | Author: | Posted in Advertising, Consumer Electronics

- Analysis of 16,308 genuine customer reviews collated by Reevoo.com confirms Somerset-based Numatic’s position in the top ten most popular vacs

- Market-leader Dyson fails to make the top ten list, with most models ranking lower than 30th in the league table

Analysis of over than 16,000 genuine customer reviews of vacuum cleaners by Reevoo.com indicates that market-leading Dyson vacuum cleaners are no longer cleaning up in the popularity stakes.

Lesser-known UK-based manufacturer Numatic, with its Hetty and Henry vaccum cleaners, has captured the hearts and the wallets of British shoppers. Hetty is positioned third in the league table and Henry makes it in at number ten. The machines, with their trademark smiley faces, impressed consumers with their durability and superb performance.

Jo Reale, spokesperson for Reevoo said “It’s great to see Numatic doing so well and flying the flag for British manufacturing. They produce quality products which are exported all over the world and which really hold their own against massive Global brands.”

Reevoo.com, the UK’s only genuine customer reviews site, analysed 16,308 customer reviews for 142 vacuum cleaners. European brands Sebo and Miele also featured strongly in the top ten and were praised for their excellent suction, reliability and ease of use.

But as the top vacuums received praise from shoppers, it was a different story for Dyson. Despite having the most models out of all of the vacuum brands, and holding on to a considerable chunk of the UK market, Dyson were not rewarded with flawless reviews. The most common complaints referenced their weight, their build which some reviewers said makes cleaning difficult in hard-to-reach spots and their small dust canisters. Most Dyson models ranked in the 30s-50s out of the 142 vacuum cleaners reviewed.

Numatic has been building vacuum cleaners for 40 years in Somerset. Their current manufacturing facilities are in Chard, Somerset, where 600 employees produce around 3,000 vacuum cleaners a day.

Vacuum top 10 highest rated machines:
1. Sebo Automatic 9559GB X1.1
2. Miele S5261 Cat and Dog
3. Numatic Hetty
4. Miele S712 Pets
5. Sebo Automatic X4 Extra
6. Miele Revolution PLUS 5000
7. Sebo X4 Pet
8. Bissell 3760E
9. PHILIPS FC9160HE 912200W
10. Numatic Henry

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