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A study by the UK’s leading daily city deals website has revealed that the West Midlands is home to the most pampered women in the UK. The study also found that 79% of women would rather live without the internet than beauty products and moisturiser would be the product that the majority of women would take on a desert island.

The UK’s leading daily city deals website, http://www.Groupola.com has conducted research of 1,217 women across the UK to discover how important pampering is to them and if it is a luxury they could live without.

According to the research by http://www.Groupola.com women from the West Midlands, specifically Birmingham, pamper themselves more so than any other city in the UK.

Almost two thirds of the women from Birmingham, 64%, claim to pamper themselves at least twice a week. A further 58% of women from Coventry and 53% of women from Worcester also admit to pampering themselves twice a week.

When asked ‘is pampering yourself something that you could live without?’ the majority of the respondents, 56%, say they couldn’t and less than 1 in 10, 8% feel that pampering is something that they can live without.

According to the poll by http://www.Groupola.com, the top ten locations of the most pampered women in the UK, based on the percentage that pamper themselves at least twice a week, are;

1.       Birmingham – 64%

2.       Coventry – 58%

3.       Worcester – 53%

4.       London – 49%

5.       Leicester – 42%

6.       Southampton – 36%

7.       Cardiff – 31%

8.       Liverpool – 27%

9.       Exeter – 24%

10.   Manchester – 18%

79% of the respondents say they would rather live without the internet than their beauty products and a further 18% value their beauty products more than fashion. 2% of the women asked admitted that their beauty products are more important to them than their partner.

When asked the multi-answer question by http://www.Groupola.com ‘what beauty product would you take with you on a desert island?’ the most popular product was moisturiser, with 71% of the respondents admitting this is what they would take, followed by foundation, 67% and mascara with 64%.

Commenting on the findings, Mark Pearson managing director of http://www.Groupola.com, has said:

“Pampering is something that is very important to most women, as the results show. Women see pampering as a social experience as well as something that boosts confidence.  Although the top three cities are situated near each other, it would certainly seem as though pampering is a nationwide hobby for women.”

He continued,

“Sites such as Groupla.com are specifically designed for people who enjoying socialising during fun experiences and for people who like to treat themselves once in a while. We often have some fantastic deals for money off pampering days, so it’s definitely worth checking out if you’re partial to a bit of “me” time.”

Link: http://www.Groupola.com

***ENDS***

For more information, please contact Charlotte Horsfall, 10 Yetis Public Relations Agency on 01452 348 211 begin_of_the_skype_highlighting              01452 348 211      end_of_the_skype_highlighting or charlotte@10yetis.co.uk

EDITORS NOTES

Overnight, Groupola.com became the biggest Group Buying Power website in the UK.

Groupola.com operates in 10 of the largest cities across the UK, including London, Birmingham, Liverpool, Manchester, Brighton, Bristol, Cardiff, Edinburgh, Nottingham and Glasgow.

Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.