BIG MAGIC LAUNCHES MOVIE SPECIAL – ‘SUPERHIT CINEMA’
ACQUIRES FILMS FROM EXTENSIVE LIBRARY OF UTV MOTION PICTURES
TITLES INCLUDE FASHION, AAMIR, JODHAA AKBAR, DEV D, KAMINEY, RACE, LIFE IN A METRO, WAKE UP SID, A WEDNESDAY AND MORE…
ANOTHER EXCITING OPPORTUNITY FOR BRANDS TO TARGET THE HINDI HEARTLAND
Mumbai…BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports further strengthens its offerings and adds another spark to its programs with special weekend programming ‘Superhit Cinema’ – showcasing some of the best Bollywood films, hand-picked from the rich and expansive library of UTV Motion Pictures.
Superhit Cinema will be showcased from Friday to Sunday at 4:00pm and 8.30 pm. Some of the exciting titles include blockbusters like Fashion, Aamir, Jodhaa Akbar, Dev D, Kaminey, Oye Lucky! Lucky! Oye, Race, Life in a Metro, Wake up Sid, A Wednesday and many more.
Through this property, the channel delivers a cinematic feast of Bollywood’s Biggest Superstars including Aamir Khan, Salman Khan, Hrithik Roshan, Kareena Kapoor, Priyanka Chopra, Aishwariya Rai etc through a repertoire of blockbuster movies dealing with myriad themes of love, romance, thrill, action, drama, comedy and just about anything that you could ask for. Superhit Cinema will further strengthen BIG MAGIC’s offering and promises to work excellently with audiences, cementing the channels leadership position in the region.
While regional content created around truly local insights fiction continues to be at the core of the channels programming strategy, this weekend movie show will work as excellent destination for the whole family. This creates an excellent opportunity for marketers of brands across FMCG, Automobile, Electronics, Telecom, fashion brands, retail brands etc. Additionally, when clubbed with promotion on the region’s No. 1 FM station – 92.7 BIG FM, which boasts of presence across 11 stations in the region, Superhit Cinema offers an integrated media offering to marketers.
Superhit Cinema will be promoted through an aggressive multi media campaign, featuring TV, Radio, OOH, Digital, Cable across the Hindi Heartland to ensure that audiences don’t miss out on these exciting movies.
Tune in to watch these movies on ‘Superhit Cinema’ every Friday to Sunday at 4pm & 8.30 pm on BIG MAGIC
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