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Minneapolis, MN — DefySupply is a Web-based company in Minneapolis that sells all types of furniture at rock-bottom manufacturer’s prices, direct to business customers and consumers.  Specializing in bar stools, leather sofas, restaurant furniture and dining sets, DefySupply is sure to have what you are looking for. Through an exclusive relationship with producers around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels.

With two pricing options to choose from, DefySupply offers a monthly membership for $4.99 or an annual membership for $38.99, both of which provide members with lowest possible prices and flexible payment options. DefySupply also offers non-member pricing on all products at a slight premium over member pricing.

When it all started, Brent Gensler was trying to find a bargain-priced sofa set. But what he ended up with was, a rapidly growing e-commerce online furniture retailing business site, DefySupply.com.

The journey from sofa shopper to furniture entrepreneur has all the elements of a saga, including months in the library researching the complexity of the shipping channels and a few months more spent in Asia seeking manufacturers that offered both good quality and a willingness to build products one order at a time.

“It sounds crazy now, but it made perfect sense at the time,” said Gensler. “I just didn’t understand how much I didn’t know.”

Brent calculated what various carriers charged for overseas and on-land trucking. He discovered that packaging was critical, and that breaking a larger piece into two smaller packages could save a bundle. He figured out how to combine shipments for a minimum number of trucks from factory to seaport and from the West Coast to the customer.

He spent three months in Asia contacting 250 furniture manufacturers before selecting 50 companies in China.

As he navigated through this process, Brent learned the hard way that there can be frustrating and sometimes expensive glitches.

Because clients have complained to online consumer websites about lengthy delivery delays, damaged goods and furniture that did not match the color which customers thought they’d ordered, Brent replaced several transportation vendors and added color swatches to his website to pinpoint customer preferences and avoid disagreements. These efforts have paid off with a collection of favorable online reviews regarding the style and quality of DefySupply.com’s furniture.

And while the difficulties in today’s economy have been a barrier for many retailers, the continued demand for discounted modern furniture has led customers to DefySupply, where prices are considered to be unbeatable in both the wholesale and individual sectors. Where other companies seem to be failing, DefySupply is succeeding. With America becoming more price cautious, it is no surprise that consumers are flocking to DefySupply.

For more information about DefySupply, please visit www.DefySupply.com.