Buyer Beacon LLC (http://www.buyerbeacon.com), operating out of Lake Orion, Michigan, is a residential real estate website that leverages the matchmaking ability of a dating site. Buyerbeacon.com allows homebuyers and sellers of properties to network and communicate with each other through the website. Home buyers create a buyer profile and enter specified search criteria (including location, price range, etc. of their desired home) while home sellers create profiles detailing what makes their home perfect; Buyer Beacon collects the information to match users up via e-mail notification. Users are also free to search, browse, and communicate through the website to find their perfect match. Realtors may reap the benefits of the site by utilizing it as an instrument to aid in finding a perfect buyer for clients. Realtors can interact with the buyers by sending and receiving emails, they have the ability to list 15+ homes, add up to 15 pictures per property, and have access to a listing management tool inside of their profile. SAMSA Programmer, Josh Taylor, adds, “The Buyer Beacon site ventures into a new tier of social networking unlike any other because it focuses on property listings.”
The idea for this social networking website tailored for real estate buyers and sellers was created by owners Peter Fabbri III and Cory Ruell as a solution to the hassle of trying to find a home. One of the Co-founders of Buyer Beacon developed the initial plan for the website after driving around weekend after weekend looking for the perfect home with no success. Fabbri comments on the new site, “The concept of our website has not yet been seen in the Internet real estate industry. We offer a free, no obligation way to market and find buyers for your home that is very interactive and user friendly.” He goes on to say, “In an online real estate marketplace where it can cost hundreds of dollars to sell your home online, it’s time to make the home buying process smoother, quicker, easier and more affordable, and that is why we have developed buyerbeacon.com!” Fabbri and Ruell plan on marketing Buyer Beacon, “The Official Real Estate Matchmaker,” nationally, within the next year.
Development of the Buyer Beacon website started in August 2007 and nearly one year later, is being unveiled to the public. Buyerbeacon.com could not come at a better time as the U.S. real estate industry is suffering and sellers cannot find buyers for their homes. Buyerbeacon.com offers sellers the ability to take the initiative and for the first time ever use the Internet to find buyers. Fabbri commented, “The beauty of buyerbeacon.com is that home sellers and homebuyers both benefit from using the site. Sellers can pursue buyers anxious to buy a home. Buyers can find their perfect home without a lot of legwork. It’s a win-win for both buyers and sellers! Internet matchmaking at its finest and its free!”