A new study by the UK’s leading independent celebrity fashion website has revealed the common misconceptions of men when it comes to female fashion terminology. 41% claimed to think that a ‘gilet’ was a large knife, whilst one in five thought a ‘pashmina’ was a curry.
New research from www.MyCelebrityFashion.co.uk, the UK’s leading independent celebrity fashion website, has revealed the common misconceptions of men when it comes to female fashion terminology. Whilst ‘gilets’ were the most commonly misinterpreted fashion item by men, with 41% thinking they were ‘a type of knife’, pashminas also came top in the confusion chart, with 22% of men believing them to be ‘a curry.’ The remaining majority, 34%, believed a pashmina to be ‘a country.’
The research was conducted by the fashion website in order to gauge how much men know about the fashion of their female counterparts. 1,356 men aged 18-35 were subsequently polled and were asked to choose from multiple answers what they believed best defined numerous words.
One in five of the men who took part in the study claimed that a ‘bodycon’ was a ‘fitness convention’, with only 9% correctly defining the word as a ‘tight dress.’ 16% further stated that they believed a ‘bodycon’ to be a piece of ‘fitness equipment.’
When asked the question, “What best describes the meaning of the word ‘culotte?” 32% of the men who took part claimed to think it was a ‘disease.’ The majority, 39%, admitted that they thought it to be a ‘French town.’
Male respondents who took part in the study were also asked what they believed a ‘halter-neck’ was. One in ten believed it to be a ‘rollercoaster;’ whilst a quarter, 27%, claimed it was a ‘medical brace used for neck injuries.’ Only 15% of men correctly identified it as ‘a clothing item fastened with straps around the neck.’
Some other mistaken fashion terminology definitions made by men as found by the study, in no particular order, were as follows:
• “Bandeau” – 80’s music event (27%)
• “Hosiery” – Gardening Appliance (33%)
• “Wrap-Over” – Sandwich (40%)
• “Chiffon” – Cleaning Product (38%)
• “Tunic” – Flower (53%)
Andy Barr, marketing director of MyCelebrityFashion.co.uk, commented on the findings:
“We thought it would be a bit of fun to quiz men on their knowledge of fashion terminology, given that they often get a bad rap for paying little attention to the latest trends. The results were amusing and, in some cases, quite shocking; especially given the fact that so many men mistook a gilet for a sharp kitchen utensil.
“From these results, we’re considering producing a ‘fashion dictionary for men;’ to help them through those awkward clothing conversations with women. Like a reference dictionary, men will be able to quickly scan for unknown clothing words mentioned in conversation, leaving awkward situations at bay. No longer will girlfriends across the land be taken to an Indian takeaway, after mentioning that they’d like a pashmina.”
For more information, or to interview a member of the MCF team, please contact Emma Kent of 10 Yetis Public Relations Agency on firstname.lastname@example.org.
This study ran from 06/09/2010 to 13/09/2010. Results were collected on 14/09/2010.
MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.
MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08
MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08
MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others
The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc
Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site.