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A new study by the UK’s leading independent celebrity fashion website has revealed that just over a quarter, 26%, of men have never seen their girlfriend without make up on; whilst one in five women admit to waking up early to apply make up after spending the night with their partner.

Latest research from MyCelebrityFashion.co.uk, the UK’s leading independent celebrity fashion website, has revealed the lengths that women go to in order to maintain appearances to their boyfriends; with 26% of women claiming that their partners have never seen them without make up on. Furthermore, just under half, 49%, of women admit to regularly claiming to be make-up free, when this in fact is not the case.

The study was commissioned by MyCelebrityFashion.co.uk in order to explore the relationship between women and their appearances; and just how much cosmetics are relied on for self confidence. A sample of 1,560 women between the ages of 18 and 35 were subsequently polled, asked questions surrounding their use of make –up and beauty products.

When asked the question, “Do you regularly wear make-up?” 92% of respondents answered ‘yes.’ Those who answered ‘yes’ where then subsequently asked to stipulate who, if any, they would not let see them without make-up on. Whilst work colleagues came out on top with 31% of the vote; 26% of women claimed that their boyfriends (past or present) were the least likely to see them without some form of make-up on.

These women were further required to explain why this was the case. 66% of those whose boyfriends have never seen them fresh faced claimed it was due to feeling ‘less attractive’ without make-up on; whilst one in ten, 11% admitted they were ‘scared of being dumped,’ should their partners see them without it.  One in five women also admitted to regularly waking up early in order to apply fresh make-up after spending the night with their partner; whilst all 26% claimed to wear make-up to bed when their boyfriends were present.

These women were also asked to label what make-up they were most likely to keep on in bed, from a multi-answer question; the top five results were as follows:

1)            Mascara – 31%

2)            Concealer – 28%

3)            Foundation – 23%

4)            Eyeliner- 17%

5)            Bronzer – 10%

Of these women who did not allow their partners to see them fresh faced; 81% claimed that they were (or had previously been) in the relationship for 6 months or less.

86% of the women taking part in the study claimed to feel ‘more confident’ with make-up on; whilst just under a quarter, 23%, claimed to never leave the house without some form of make-up on. Over three fifths, 61%, of these explained that this was due to the fact that they looked ‘completely different’ without make-up on.

Respondents to the study were also asked the question, “Do you ever claim to be make-up free when you are not?” Just under half, 49%, owned up to doing so; with the most popular person to lie to being a boyfriend, with 62% of the vote. When subsequently asked to label the main reason behind make-up dishonesty; 58% of these women claimed to do so as they ‘want to appear naturally attractive,’ whilst 35% admit to doing it as they are embarrassed about the amount of make-up they wear.

Andy Barr, Marketing Director of MyCelebrityFashion.co.uk, commented on the findings:

“This study has revealed just how important a part that make-up plays in a woman’s self-confidence. However, women need to remember that men aren’t attracted to just their make-up; or any other cosmetics they happen to have on! Men love bed hair and a fresh face on a woman just as much as they love a woman dolled up for a night out. Confidence is key to attractiveness; no matter what you look like in the morning. If you think you look good, chances are your fella will too.”

ENDS

LINK: www.MyCelebrityFashion.co.uk

EDITORS NOTES
This study was conducted on 19/07/2010, commissioned by www.MyCelebrityFashion.co.uk using an internal database.

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing.