“Get Charged” with Hindware’s new Ad Campaign
With the tagline “Get Charged” Hindware, the unprecedented market leader in sanitary ware has rolled out its new commercial aiming to build an emotional cord between the brand & the customers.
People spend millions of rupees on interiors, exteriors or paints but when it comes to designing a bathroom people seem to compromise, despite the fact that a bathroom is the most essential part of your home.
This Campaign has been conceptualized by keeping in mind the today’s world, where stress is on the rise. Get Charged -the new commercial approach is humorous, to make the communication interesting, memorable and differentiated. The TVC revolves around a boring husband and a wife who tries everything under the sun to make the husband lively.
Various shots in the TVC show that the husband is in a disco, at the beach or is even parasailing but has a deadpan expression. Since the husband is a fat and cute character he somehow touches the hearts of various views and they can relate him to someone in their lives. In the end she goes to a smart doctor who suggests re-charge therapy. The moment the husband gets inside the re-charge room (Hindware Bathroom) he is totally transformed and re-charged. Hence, the film ends on a smile and re-enforces ‘Hindware Bathroom’ get charged everyone.
In the words of Mr. V Krishnamurthy, Head Marketing, Hindustan Sanitaryware & Industries Ltd. (HSIL), “today bathroom is not a just small cubical part of any home; it’s an attitude of the people who live in that place as well as a relaxation place people are looking for rejuvenation. At the other end of the scale you’ve got people using the bathroom as a wellness centre, but wellness in terms of renewal – they want to work upon the body. So you’ve got hydrotherapy happening in the bath using jets, you have massage showers – you have quite full-on bodywork happening in the bathroom.”
“The new brand communication of Hindware simply redefines the Stress Busters and rejuvenating life”, Concluded Mr. V Krishnamurthy.
Issued By: mang
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